Interacting with the physical world while also adding tech elements is a dream that many researchers had over the years. And that’s how the augmented reality concept came into play. Over the past decade, AR has continually evolved, and now it’s available in various different industries, ranging from gaming to apps, but it can be just as good for training, medical professionals and many others.
At its core, the concept behind augmented reality is easy to understand. It’s seen as an experience where the user sees the physical world, but that’s also enhanced with various computer-generated features. That means AR brings in various overlays ranging from video to graphics, GPS and so on. Additionally, the entire system responds to such changes in real time, which brings in a great sense of immersion.
What types of augmented reality are there?
You can find 4 different types of augmented reality. These include:
- Marker based AR has a special visual object/sign, and that’s used to start 3D digital animations. The system is able to calculate the marker position and its orientation according to the user input.
- Marker-less AR is suitable for navigation apps, business and event based apps, and here you have location based info that determines what content is received by the user. It can rely on GPS, accelerometer, gyroscope, compasses and many others.
- Super-imposition based AR you have the original item that’s fully replaced with an augmentation. A good idea would be apps that allow you to place furniture within a room.
- Project based AR is relying on synthetic lights so it can detect the user interaction with various surfaces.
Augmented reality is great for boosting the interaction and customer engagement. On top of that, it helps increase the perceived value of a brand. With help from AR you get to provide customers new ways to interact with your products, while convincing them to buy your products. It can be used by anyone, and you don’t need special hardware, it can be web based or you can use it on your phone.
Augmented reality is great for boosting the interaction and customer engagement. On top of that, it helps increase the perceived value of a brand. With help from AR you get to provide customers new ways to interact with your products, while convincing them to buy your products. It can be used by anyone, and you don’t need special hardware, it can be web based or you can use it on your phone.
